The following is an article written for the New Hotel Guide as part of their focus on London hotels. The Broadwick Soho writeup is one of four London luxury hotel writeups to be featured on the website.

Explore the Broadwick Soho

Bustling street corners, whimsical theaters, and vibrant nightlife dominate the urban oasis known as Soho. Home to a diverse group of individuals, from famed film stars to the LGBTQ community, Soho is a pocket of energy that welcomes all.

Located on the corner of Broadwick and Berwick, the Broadwick Soho is set to open in Autumn 2023 and provides a unique boutique hotel facility to the tight, urban surroundings. Transformed from a 19th-century London stock brick corner, renowned Swedish designer Martin Brudnizki and architectural studio, Ica, aimed to mirror Soho’s lively spirit with the hotel. Described as “70s hedonistic disco pop meets your eccentric godmother’s townhouse,” Brudnizki and Ica fused a love of the past and excitement of the future to create a fun, surprising, and intriguing sensory experience for guests.

The exterior retains traditional red brick banding and detailing and bronze embellishments at the entrance doors inspired by the Art Deco movement. In the interior, a distinctive, playful spirit and characterful colors establish the gritty glamor and eccentricity of the hotel. Conceived by a group of friends, as a dreamy hideaway that offers guests a sanctuary and place for fun, Brudnizki and Ica bring the owners’ dream to life with their work.

At the heart of the Broadwick lies an ethos of independence, generosity, embracement, and exquisiteness. With General Manager, David Monson, at the helm, the hotel offers impeccable, personalized services and honesty and sincerity for guests. Furthermore, a focus is placed on curating and nurturing special talent to create exceptional experiences for all who visit.

57 rooms, including one penthouse and nine suites with a residential feel, make up the hotel’s living spaces. Each room is uniquely designed and exudes the sense of individuality that guests visit Soho for. Whether out in the city or cozying up in bed, the Broadwick ensures that every person who steps foot in the hotel leaves with their own, intimate experience.

While many of the rooms contain private balconies that give a detailed view of Soho’s dynamic street life, guests can head to the Sicilian-inspired restaurant for a generous street-level terrace view and a taste of delectable seasonal dishes. An excursion to the rooftop cocktail bar will indulge visitors in a speakeasy-like space, where they are privy to an extensive cocktail list and a carefully curated program of live music and entertainment. If one prefers a more private dining experience, The Dining Room, located on the 8th floor, contains large windows overlooking the Soho skyline. A relaxed, yet sophisticated setting, this room is perfect for private and business events alike.

After exploring the complete fantasy of the Broadwick Soho, guests are surrounded by a multitude of spirited destinations including, but not limited to, Liberty London, Ronnie Scotts, and the Royal Opera House.

Furthermore, a quick trip to Chinatown and Piccadilly Circus provides the perfect day trip for any guest looking for an authentic Soho experience.